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Sustainability Webinar Now Online
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| Selerant brought a group of experts together to bring us through the stages of sustainability: from the consumer's view the consumer's buying trends and how to implement an innovation tool to go green. |
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| We brought experts from each field: Patrick Kiger, author of the Good Housekeeping article featured on this page spoke on the Customer Viewpoint. |
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| Lynn Dornblaser of Mintel discussed the Green Buying Trends and the future trends that were emerging at CPG companies as well as those on the horizon. |
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| Tony Grzesik of Microsoft explored how corporations could implement solutions that would best capitalize on the opportunties of sustainability to not only go green environmentally, but on the bottom line as well. You can hear and see the presentation by clicking on the video links to the side. |
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| You may view Patrick's article, courtesy of Good Housekeeping. He delves into the differences of each green label and certification as well as what it all means. |
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