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Sustainability Webinar Now Online
 
 
Selerant brought a group of experts together to bring us through the stages of sustainability: from the consumer's view the consumer's buying trends and how to implement an innovation tool to go green.
 
Keynote Speakers
 
We brought experts from each field: Patrick Kiger, author of the Good Housekeeping article featured on this page spoke on the Customer Viewpoint.
 
Lynn Dornblaser of Mintel discussed the Green Buying Trends and the future trends that were emerging at CPG companies as well as those on the horizon.
 
Tony Grzesik of Microsoft explored how corporations could implement solutions that would best capitalize on the opportunties of sustainability to not only go green environmentally, but on the bottom line as well. You can hear and see the presentation by clicking on the video links to the side.
 
You may view Patrick's article, courtesy of Good Housekeeping. He delves into the differences of each green label and certification as well as what it all means.
 
 
 
Related documents:
 
 
 How to Buy Green.pdf
 
 
 
Related videos:
 
 
 Selerant Go Green- Mintel Customer Buying.flv
 Selerant Go Green Implementation.flv
 Selerant Go Green Customer Viewpoint.flv