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CPG Searching for Trends
 
The challenge for a CPG conglomerate is to identify the trends in time to capitalize on the opportunity. In addition, they must unite the differing worldwide divisions, but still maintain their unique identities. Beyond the ideology, you had the logistics of creating a streamlined pool of collaborating resources, ensuring ...
 
Alcohol Bev Manufacturer Searches for Hot New Drink
 
An international alcohol beverage manufacturer found its global operations creating chasms in communication. Not only were the communications lagging, but the innovation team could not expedite the products in time to meet the emerging trends due to the multitude of regulatory issues. The issues were not only limited to countr ...